Sales Leadership Reinvented

Become a more effective strategist, business manager, and talent developer so you can manage your team towards improved performance and profitability.

Course Overview

SCHEDULE: 1, 2 or 3 Day Program (8, 16 or 24 hours)

Become a more effective strategist, business manager, and talent developer so you can manage your team towards improved performance and profitability.

Get More Details

Request more information on this course using the link below.

Who Should Attend This Course?

  • Managers or soon-to-be managers that are looking for strategies, tools, and processes to build and drive a successful sales team and culture
  • New and experienced sales managers or directors, business-owners and entrepreneurs, sales professionals that desire to move into management

Available Course Format

  • Instructor-led in-class over four days
  • On-site with the opportunity to customize

Learning Outcomes

  • Gain clear expectations of the multiple roles you play as a Professional Sales Manager, from Strategist to Talent Manager
  • Create tailored go-to-market sales strategies for each of your customer segments
  • Shape your sales culture by effectively defining and delivering your vision with a five-step process
  • Successfully guide your team through periods of change or upheaval with specific and proven change management techniques
  • Define a formal sales process for your team and identify the skills required to be successful every step of the way
  • Predict sales performance with specific budgets for each rep
  • Develop forecast templates that help keep you and your reps on track
  • Understand the tools that support sales performance management
  • Formalize talent management with a structure process
  • Create a recruitment plan that ensures you’re using every avenue to find the right candidates
  • Develop motivational compensation plans that make financial sense
  • Screen candidates using specific criteria and tools and conduct structured, in-depth interviews that provide deeper insights into each candidate
  • Select the appropriate type of training for your team and take the steps to measure results
  • Use collaborative coaching and individual performance plans to improve the effectiveness of each one of your reps
  • Complete regular performance reviews that provide constructive feedback and support performance plans

Course Content
Roles of the Effective Sales Manager

  • Examining the stages of business evolution and the implications for sales management
  • Adding value through your multiple roles as strategist, business manager and talent manager

Creating the Vision

  • Aligning sales goals with corporate goals and values
  • Selecting your go-to-market strategies to further penetrate the market
  • Learning to lead and inspire representatives towards growth, job satisfaction, and superior performance
  • Communicating the mission, vision and values of the organization effectively to minimize resistance
  • Leading through times of change

Performance Management

  • Tools to measure and manage the performance of the sales force
  • Methods to create sales budgeting, forecasting and projecting
  • Solutions for productivity improvement

Cultivating Talent

  • Understanding and implementing the talent management process
  • Succession Planning
  • Recruiting, hiring and compensating your sales team
  • Being knowledgeable about key issues and considerations surrounding termination
  • Presenting strategies to motivate your salespeople towards improved performance
  • Managing sales performance
  • Developing and coaching your company’s most significant resources

What To Expect

You will be taking our latest cutting edge professional sales training and coaching.

Our professional sales instructors and coaches are all experienced sales professionals with a minimum of 15 years sales experience, they are certified sales professionals, certified adult educators and follow a strict professional code of ethics.

We Provide:

  • Accredited Professional Sales Training Courses – Professional Selling and Professional Sales Management
  • Customized Accredited Professional Sales Training Courses – Market Segment Specific
  • Social Selling Workshops – Latest In Social Selling Techniques
  • Sales Performance Coaching – Virtual or ‘In Person’ Coaching Sessions
  • Virtual Sales Management
  • Joint Sales Visits
  • Sales Program Audits

Program Benefits

Here are just some of the benefits that come from providing professional sales training to your sales team:

A professionally trained and accredited sales team will take your business to the next level of performance.

Canadian Government Job Grant

Many of our programs may be eligible for CGJG funding, please find below a link to the Canadian Government Job Grant, here it is province by province, there are subtle differences and nuances between the provinces.

The grant will subsidize up to two thirds of the training costs of your organizations certified training needs. Up to a maximum of $10K funding per person or $300,000 funding per company, whichever limit is reached first. The full amount is to be paid by the company initially and then rebated back to them on successful completion of the program or course. One third is rebated by the provincial government and the other third is rebated by the federal government.

Example, if you identified $15,000 of certified training for one of your employees, then potentially this program will cover $10,000 of the training investment, leaving only $5000 to be covered by your organization.