Social Selling Reinvented2018-11-06T14:08:58+00:00

Social Selling Reinvented

Sales professionals who use social media as part of their disciplined sales process sell more than those who do not, come and learn how to incorporate Social Media into your sales program.

Course Overview

SCHEDULE: 1, 2 or 3 Day Program

Sales professionals who use social media as part of their disciplined sales process sell more than those who do not, come and learn how to incorporate Social Media into your sales program.

Get More Details

Request more information on this course using the link below.

  • Who Should Attend This Course?

    The Following Sales Professionals Should Take This Course:

    • Professionals that want to further penetrate key accounts, develop long-lasting client partnerships, and create more strategic territory plans for better prospecting
    • Key account managers, sales professionals, business-owners/entrepreneurs, sales managers
  • Available Course Format

    This course comes in the following format.

    • Instructor-led in-class over one, two or three days
    • On-site with the opportunity to customize

    Social Selling has dramatically changed the role of the professional salesperson. The marketplace today is highly competitive and ever-changing, buyers expect more – information, expertise and professionalism. They demand value not only in your products and services but in your relationship with them as well. The emergence of social media sites such as LinkedIn, Twitter, Facebook and You-tube amongst others has created an un-level playing field, between those who have adopted social media as part of their disciplined sales process and those who have not, the latter being quickly left behind.

    This workshop will demonstrate the importance to your company’s sales and marketing strategy and will demonstrate the power of the most influential business to business social selling site – LinkedIn.  We will also review the other main business social media sites, Facebook, Twitter, Instagram and You Tube and Learn how these powerful platforms can be leveraged as part of your company’s consultative sales process to garner information and connection points with your target customers.

    IMPORTANT: Before the course begins, participants are required to complete the pre-work self-study, Candidates also need to bring a WI-FI enabled Laptop, already have active social media accounts (LinkedIn, Facebook, Twitter, Instagram and You Tube).

    You will learn how to use consultative selling techniques and practise them through individual and group exercises and business case studies. You will learn a step-by-step process that you can implement immediately for acquiring and retaining.

  • Learning Outcomes

    Participants of the Social Selling ReInvented Course will receive:

    • Identify and develop a strategy for Social Selling Success
    • Increase client penetration, retention and satisfaction
    • Maintain a successful and consistent Social Selling prospecting funnel
    • Convert prospects to “hot ones” more successfully using Social Media
    • Increase company brand strength
    • Demonstrate competency and integrity through Social Media
  • Course Content

    Students will be presented areas and topics to practice from one session to the next and expected to share experiences for group discussion, students will be required to bring their WIFI enabled laptops and have completed all pre-work exercises.

    What is Social Selling and Why Should You Care if you are in Sales.

    • Overview of what Social Selling actually is – common myths debunked
    • Empirical data supporting the use of Social Selling techniques in modern sales
    • Social Selling Examples – The Good, the Bad and the Ugly
    • Creating a desire to use Social Media within your organization

    Understanding and Managing Your LinkedIn Online Profile

    • Recognizing that your online actions reflect yourself and the company you represent
    • Identifying the most appropriate Social Media Platforms for your business
    • Recognizing the most effective times of the day for you to be active in Social Media
    • Importance of developing and maintaining a professional standard of service, behaviour, and conduct online
    • Building a strong profile: Profile, picture, summary, keywords, skills list, endorsements and recommendations, increasing profile strength and profile ranking
    • Developing security strategy – Privacy settings, connections
    • LinkedIn Policies to be aware of – Group Restricted Access, IDK’s and CASL awareness and compliance principles

    Keep, Find and Close Activities

    • Understanding the psychology of influence as it relates to Social Selling
    • Maintaining relationships with existing accounts through the use of Social Media
    • Developing deeper relationships with existing accounts, (Deeper, Wider, Higher model)
    • Mastering high-value tools for effective prospecting: steps to effective new business creation and five critical prospecting rules for Social Sellers. Who viewed my profile, people you may know
    • Developing strategies for effective participation in Groups, Newsfeed, Company Pages and Following companies and people on LinkedIn
    • Strategies to increase integration and synergy within key accounts – partnership evolution
    • Use of LinkedIn advanced search filters to help establish and create organizational structures for key accounts
    • Utilization of Social Selling techniques to facilitate the Consultative Sales Process.
    • Integration of LinkedIn Social Selling with other Social Media sites

    Measurement & Management of your Social Selling Program

    • Creation of closed-loop Social Selling Program
    • Key Ingredients to create successful Social Selling Programs
    • Using the S.M.A.R.T. model for developing your Social Selling goals
    • Determining what metrics we should be measuring to determine the overall effectiveness of our Social Selling activity
    • Calculating sales Returns on Time Investment (R.O.T.I.) for Online Activity

    *Note: This workshop is specifically designed for business to business selling.

What To Expect

You will be taking our latest cutting edge professional sales training and coaching.

Our professional sales instructors and coaches are all experienced sales professionals with a minimum of 15 years sales experience, they are certified sales professionals, certified adult educators and follow a strict professional code of ethics.

We Provide:

  • Accredited Professional Sales Training Courses – Professional Selling and Professional Sales Management
  • Customized Accredited Professional Sales Training Courses – Market Segment Specific
  • Social Selling Workshops – Latest In Social Selling Techniques
  • Sales Performance Coaching – Virtual or ‘In Person’ Coaching Sessions
  • Virtual Sales Management
  • Joint Sales Visits
  • Sales Program Audits

Program Benefits

Here are just some of the benefits that come from providing professional sales training to your sales team:

A professionally trained and accredited sales team will take your business to the next level of performance.

Canadian Government Job Grant

All of our three day programs are eligible for funding from this program, please find below a link to the Canadian Government Job Grant, here it is province by province, there are subtle differences and nuances between the provinces.

The grant will subsidize up to two thirds of the training costs of your organizations certified training needs. Up to a maximum of $10K funding per person or $300,000 funding per company, whichever limit is reached first. The full amount is to be paid by the company initially and then rebated back to them on successful completion of the program or course. One third is rebated by the provincial government and the other third is rebated by the federal government.

Example, if you identified $15,000 of certified training for one of your employees, then potentially this program will cover $10,000 of the training investment, leaving only $5000 to be covered by your organization.