Why Base Over Apex Sales Training?

Paul Watts is the founder of Base Over Apex. As a top-ranked Social Selling Professional, he is a sought-after Sales Trainer, having market experience in a variety of industries in North America and internationally. Paul heads up a team of Accredited Sales Professionals all of who are passionate about sharing their experience with other like-minded sales professionals. Base Over Apex’s Vision is to make selling a profession to be proud of.

After years of working as a business to business sales professional in the corporate environment, Paul grew tired of attending sales training courses, where the same old training material was rolled out with a new spin and with some new ‘buzz words’. He realized that selling had changed significantly over the last five years, but that many of the sales training companies had not updated their material. Social Selling has changed the face of professional selling, and yet many of the ‘tried and tested’ sales training companies have not embraced these changes. Base Over Apex provides on-going accountability of their students, through coaching and virtual sales management. We are committed to providing return on investment on all services provided.

Paul has lived through many changes in his professional career – changes in organizational re-structures, changes in compensation and commission models, changes in strategy, route to market, personnel and many other factors related to maximizing the efficiencies of the sales program. During this time, through managing sales teams and talking to other sales leaders, he came to the realization that there was no single quick fix and addressing only one area at a time would not yield the maximum returns.

He began to create a vision for a company that would be able to provide a fresh set of eyes for organizations and the necessary skills and understanding to fix the problems. Herein lay the challenge –the skills necessary to address all of the issues which may be present in a sales program are not usually possessed by a single individual, but are often tasked to just one person to fix. In reality the sales process needs to be analyzed, bottlenecks identified, measurement and control of the bottlenecks put in place, a process improvement expert is required for this. The human factors of the sales team also need to be taken into account, therefore an HR Specialist should also be involved and finally you need someone with a deep understanding of the sales process and what it should look like, Certified Sales Professionals are required for this. He realized that the solution to the issues faced by many organizations could be solved through a combination of services which can be provided through Base Over Apex.